PIK Commercial | Motion Design
Creative Direction – A Breath of Fresh Air
Pik's brand essence revolves around freshness, natural origin, and stress relief — a modern, healthy ritual halfway between smoking and chewing gum. Our creative concept was to express these qualities through a cinematic journey, transforming the humble toothpick into an object of wonder. The ad takes viewers on a fantastical trip through the Swiss Alps, where a Pik is born from raw beechwood, infused with mint or cinnamon, and finally immersed in a crystal-clear mountain lake. This nature-driven metamorphosis reinforces the idea that Pik is not just a product — it’s a mindful habit rooted in purity and self-care.
This campaign was designed for digital platforms, targeting social media users with a scroll-stopping, sensory experience that boosts Pik’s brand recognition and drives conversions. The concept positions Pik as a fresh alternative to smoking — clean, calming, and stylish — with a premium Swiss identity. Every frame was carefully crafted to evoke a blend of luxury and well-being, aligning with Pik’s ambition to stand out in the wellness market. By focusing on storytelling, aesthetics, and emotional resonance, the video strengthens Pik’s commercial appeal and communicates its values with clarity and elegance.
Technical Craft – From Pixels to Pine Scents
The entire visual world of the advertisement was created solo, blending cutting-edge tools with artisanal attention to detail. I began by crafting a visual animatic using AI-generated stills from MidJourney to define pacing and tone. From there, Blender became the backbone for set design, stylized animation, and rendering, while Houdini handled the more complex simulations — such as the organic wood-splitting, fluid interactions, and flavor infusion sequences. The final scenes were edited, color-graded, and brought to life in DaVinci Resolve, achieving a polished, immersive result that feels both grounded and surreal.
Credits
Creative Direction, Art Direction & 3D Production: Sébastien Galera
Creative Direction & Sound Design: Teva Cuennet
Commercial project made for PIK, 2025